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  • Writer's pictureElevaFinca

ElevaFinca Introduces a New International Sales Executive

We are excited to welcome María José Rodríguez to the ElevaFinca team as the new International Sales Executive. She is now in charge of promoting our brand’s product portfolio with international clients while supporting the team by keeping the offers updated from Colombia through active interaction with the producing organizations. María lives in the city of Santa Marta, which is home to our Colombian offices, to the RioSierra Project, and to the new Dry Mill which will begin its operations in the coming weeks.



María José started her professional career at Ecolsierra Export SAS, a private Colombian company dedicated to the export of coffee and cocoa under organic certification and Fairtrade. She started as an intern and became the Director of International Business. In this company, she carried out the first foreign trade operations for the company as well as for herself. She also performed commercial tasks where she was able to interact with clients from different countries such as the United States, Belgium, Holland, Australia, Canada, among others, and represented the company in fairs and events.


Afterward, she worked as Export Manager in a manufacturing company and passed on her experiences by helping small and medium companies in Colombia to improve their internal processes. She has advised more than ten companies in foreign trade and seven in innovation management. She obtained great results, such as the introduction to new national and international markets and the development of new products.



About María


“My interest is in the future because I am going to spend the rest of my life there.” – Charles Kettering


I am aware that every action in the present will influence the future, therefore it is fundamental for me to be respectful of the environment and empathetic with others. In my free time, I am a beekeeper, as it is my way of giving back to mother earth. I always start my day with a cup of good coffee.


My role at ElevaFinca fills me with enthusiasm and commitment because I can exercise all my professional skills in a complete business ecosystem that generates positive impacts from local to global in economic, social and environmental terms.


Connect with María


Let’s all welcome María to ElevaFinca and wish her success in her new role. We are excited to grow the team to help improve our clients and producer group relationships and service experience.


Our latest coffee offer is constantly updated here

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